Alo Yoga has signaled a move into the former Old Navy building in downtown Seattle at 511 Pine St.
Permit records filed this month show the company plans to update the interior and exterior storefront of the building for a two-level, roughly 7,500-square-foot store. The Old Navy that occupied the space closed its doors in 2023.
The athleisure and lifestyle brand has risen to popularity in recent years, especially among Gen Z and Gen Alpha consumers.
Alo Yoga has become a competitor with Lululemon, which still dominates the athleisure market and has a corporate office in downtown Seattle, though it no longer operates a retail storefront nearby.
Alo Yoga has been around since 2007, but it rose to mainstream popularity starting around 2019 when high-profile celebrities, including Kendall Jenner, Hailey Bieber, Gigi Hadid and Taylor Swift, wore the brand in paparazzi photos.
The downtown store would mark Alo Yoga’s second location in Washington. The brand opened a store at Bellevue Square in 2024.
Alo Yoga did not immediately respond to a request for comment.
The store’s emergence in downtown reflects a pattern as the area’s recovery gains momentum following the pandemic. Although high office and retail vacancy rates persist, newcomers are arriving — or returning.
The Downtown Seattle Association, a downtown advocacy group, reported 63 new street-level businesses opened last year. Nearly half of them are restaurants.
Barnes & Noble returned to downtown Seattle in May after closing a nearby location in 2020.